All the goods we buy – from clothing to computers – have a water cost. Making a cup of coffee requires 140 liters of water, when the total amount of water used in growing, producing, packaging, and shipping the beans are considered. A hamburger consumes 2,400 liters of water, and a pair of blue jeans 11,000 liters. “Virtual water” is the powerful new concept created by Prof. Allan that reveals the hidden facts of our real water consumption, enabling us to manage our water in a more sustainable way.
|(WATER * VIRTUAL WATER * WATER COST RECONSIDERED)